Profile of Candyce EdelenCEO, PropelGrowth
Member Since: 5/8/2014
Blog Posts: 6
Candyce Edelen is CEO of PropelGrowth, an agency helping financial technology companies develop and implement go-to-market strategies. Prior to PropelGrowth, she co-founded two financial technology companies including Selero, a company that provided order routing gateways, direct market access and FIX connectivity. She led teams in delivering FIX gateways to NASDAQ, Boston Stock Exchange and National Stock Exchange as well as dozens of other venues and brokerages. Edelen also was a conference committee co-chair for a recent FIX Trading Community regulatory briefing.
Articles by Candyce Edelen
Can the buy side really use the information it's requesting from the sell side for execution transparency?
Certifying an exchange client is a lengthy process that can be made easier with automation.
Direct Edge has found that formalizing a software testing process with a third-party provider improves productivity, lowers costs and speeds time to market.
Newer tools that automate much of the on-boarding process can help companies get clients up and running much faster.
Technologists need to participate in regulatory commenting periods and regulatory ambiguity actually has some advantages.
Manual certification of FIX connections is no longer an option as exchanges are phasing in automated processes to improve testing ahead of new regulatory guidelines.