The Content Technology Solutions division of Dow Jones (New York) has launched a Wealth Manager Web site that aggregates news feeds and presents wealth managers with reasons for making contact with clients, the company says. The Wealth Manager tool aggregates information from the Dow Jones Newswires, The Wall Street Journal, Barron's and SmartMoney, as well as content from The New York Times, Los Angeles Times and 50 trade publications from partner Factiva.
According to Dow Jones, wealth managers can use the tool to develop a profile of their clients' personal and professional interests and their holdings. The Wealth Manager Web site then will bring forward recent news items that are relevant to any individual client.
The service gives wealth managers and investment advisers information they can use to initiate client contact, according to Wendy Siegelman, director of product management for Dow Jones Content Technology Solutions. "For advisers, contacting clients is one of the key parts of building up the relationship and developing client loyalty," she explains. "And loyal clients are more likely to build up their assets and make referrals to them."