SIZE OF FIRM:
WHO INFLUENCED YOU THE MOST IN YOUR CAREER?
WHAT WORK EXPERIENCE HAD THE MOST LASTING IMPRESSION ON YOUR CAREER?
If you look at myspace.com and other community/collaboration technologies, they have some very interesting prospects and applications in financial services, not only from an education capability, but also from a market analysis perspective. Also, in portfolio management, there are technologies that are available now that will move portfolio management from the ivory tower of the few to the mass consumer.
Key Technology Management:
Size of Technology Team:150.
Percent of IT Projects Outsourced:Less than 10 percent.
Key Technology Partners:Microsoft, Dell and other major players.
Success Metrics:We have a program management office process that we use to determine the success of and prioritize all our projects. The process includes an up-front analysis of the customer and business benefits of each project and the standard ROI, along with doing an analysis of whether they're core infrastructure or customer-related projects that are going to improve capabilities for the customers. Throughout the project, we meet as an executive team on a monthly basis to discuss the status of all projects. When the project is completed, we have a post-mortem analysis to see if we met the business needs as originally defined.
Optimizing the Customer Experience We're looking at additional ways to make Scottrade's online trading systems easier and more accessible for our customers. We're going to continue developing and rolling out new products and services, and upgrading the features of our three trading platforms. We're also going to add some features to our marketing Scottrade.com Web site that I think are going to be new and innovative in the industry.
TOP 3 CURRENT PROJECTS
Trading Platform EnhancementsWe are working to add enhancements to our trading platform, without compromising our speed. The speed of our Web site consistently ranks at the top of the industry, and we want to make sure we maintain that. We work closely with product development to streamline that process, and we're also constantly analyzing our networks so that our trading systems can continue processing transactions quickly without slowing anything down.
Gearing for Continued GrowthWe have a branch network of 300 branches, and we're continuing to grow that and continuing to serve more customers in additional branch offices. Our new data center will allow us to continue growing into the next decade, and we're heavily recruiting and growing our IT team. We're also looking at streamlining our operations and increasing the use of automation for our branches so that when a customer or a branch calls in and reports an issue, we can work quickly to fix it.
Enhancing SecurityWe're continually looking at additional ways to protect our customers. We recently announced a partnership with McAfee through which we're going to provide our customers with free security software so they can better protect their own PCs. We're also enhancing our own systems by taking a proactive layered approach to security that includes identifying suspicious activity and stopping intrusions.