Neonet Will Open Hong Kong Office

Neonet, the global agency broker and technology provider, is opening an office in Hong Kong for execution services, sales and support in a move to strengthen its capabilities in the region.

Stockholm-based Neonet has been offering execution services in Australia, Hong Kong, Singapore and Japan since 2007. The new Hong Kong office will strengthen Neonet’s capabilities in the region and enhance the service offered to clients. As the global equity markets become increasingly integrated, it’s important to offer the best possible service to European and American clients trading in the Asian region, according to the company’s release.

In addition, Neonet is experiencing an increased interest from Asian- based institutions to trade European and American equities, utilizing Neonet’s smart order routing technology and execution services, the company stated in the release. The new office will be fully managed and staffed with execution specialists, sales representatives and a service and support team, the company said.

“Opening an office in the Asian region is a natural step for us as we continue to roll out our global solutions for equity trading. Hong Kong was the obvious choice given its central position in the region’s financial markets,” commented Simon Nathanson, president and CEO of Neonet. Nathanson predicted that the fragmentation of trading being witnessed in the U.S. and now increasingly in Europe, is likely to occur in Asia as well. Nathanson said Neonet is positioning its “superior technology platform combined with global market reach” to provide best execution to clients in the region.

Ivy is Editor-at-Large for Advanced Trading and Wall Street & Technology. Ivy is responsible for writing in-depth feature articles, daily blogs and news articles with a focus on automated trading in the capital markets. As an industry expert, Ivy has reported on a myriad ... View Full Bio