Orange Brings Trading Integration Tool to the U.S.

IP network provider Orange Business Services-Trading Solutions announced today the launch of Unify, a specialist integration engine, for the North American professional trading community.

Unify is designed to bring a trader's most frequently used tools under one umbrella, integrating communication tools such as instant messaging and email through single-click switching between voice and electronic communications. Accessibility of applications such as CRM, databases and order management systems is also available.

Front office turret users and middle and back office staff, who may not have access to turrets, will be able to share information and communication resources, including standard phone users throughout an institution and mobile phone users who are away from their office.

All calls are fully recorded, making Unify compliant and useful in a disaster recovery situation. Unify is already available in Europe and Asia; today's announcement extends its reach to North America.