DLJ's Pershing and Scherrer Resources Reach Agreement on Broker's Ally Pro
The Pershing division of Donaldson, Lufkin & Jenrette and Scherrer Resources, have come to terms on a joint licensing, marketing and technical transfer agreement involving both firm’s brokerage technology offerings.
A customized version of Scherrer Resources’ Broker’s Ally software will be integrated into Pershing’s NetExchange Pro for Windows platform and Paradigm client/server application. The tailored version, called Brokers Ally Pro, includes 30 customized data fields that are designed specifically for use by Pershing correspondents.
"The ability to integrate Broker’s All Pro with our NetExchange Pro for Windows and Paradigm platforms allows us to offer investment professionals a powerful desktop and Windows-based client information management tool unlike any other on the Street," touts Pershing Managing Director Alton Jones.
Broker’s Ally is an integrated database management and word processing system that includes account information, notepads, and the scheduling of calls, meetings, and actions. It also retains client information such as investment objectives, income net worth, and account numbers. Developed by Fort Washington, Pa.-based Scherrer Resources, the product is used by more than 35,000 retail brokers and staffers. Pershing will install Broker’s Ally as an integrated offering under this agreement.
In addition to online order entry and account information, NetExchange Pro for Windows provides realtime quotes, market news and investment research.
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