Wall Street & Technology is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Asset Management

11:01 AM
Connect Directly
Facebook
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

E*Trade Launches New Facebook-Style Online Investment Community

The site allows investors to see other E*Trade clients' integrated account data as well as their trading performance and account activity.

E*TRADE is launching a new Facebook-style social networking platform for retail brokerage customers.

The community allows members to show whether they are feeling bullish or bearish about the market, and also enables them to view the most actively-traded and widely held stocks at E*Trade. They can also see the top performing community members, while viewing their portfolio.

The site also provides a news feed similar to the one on Facebook or Twitter, showing real-time investment opinions from other members that E*Trade clients choose to 'follow.'

The idea behind the community was spurred by the belief that investors don't just want to meet other investors but also want to get ideas and validate their investment strategy decisions, according to E*Trade.

Members are encouraged to share information on their investment styles and portfolio holdings, although they are asked to not use their real name so as to protect their personal information.

While E*Trade has hosted web communities for over a decade, the new community "takes it to the next level," says Bonnie Van Dyke, director of product management, E*Trade.

(article continued below) etrade screenshot

"The integrated account data we provide, and the ability to look at people's performance and account activity really adds value," she relates.

While the site is currently in beta, E*Trade's analysis suggests that the community sentiment poll, discussion boards and community opinion sections of the site are currently the most popular among its members.

For E*Trade investors, the most useful tools are the ability to view other members' account performance, trading activity and portfolio holdings," Van Dyke says.

Melanie Rodier has worked as a print and broadcast journalist for over 10 years, covering business and finance, general news, and film trade news. Prior to joining Wall Street & Technology in April 2007, Melanie lived in Paris, where she worked for the International Herald ... View Full Bio

Register for Wall Street & Technology Newsletters
Video
Top Quotes of the Week
Top Quotes of the Week
It wasn't all bad luck for the capital markets this week: Hedge funds had a decent first quarter despite a slowdown in jobs numbers, BlackRock might be heading into new territory as hedge fund managers take a hard look at their counterparties, and the head of the IMF didn't pull any punches when assessing today's global economy. At least we can admire the nice weather and some of the best quotes of the week.