Ameritrade promoted CIO Asiff Hirji to COO. In his new role, Hirji is responsible for trading systems and back-office clearing and settlement functions - which he also supported as CIO for the past three years. Additionally, Hirji is overseeing the integration of TD Waterhouse, which Ameritrade acquired earlier this year. According to Hirji, for financial services firms with high "technology intensity" - which he defines as the proportion of operating expenses devoted to IT - including Ameritrade, "It's impossible to separate the business from the technology."
With the integration of TD Waterhouse under way, Hirji has assumed control of all customer-facing and operational activities at Ameritrade. "Our No. 1 consideration is preservation and enhancement of the client experience," he says.
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