Source: TANDBERG

Date: January 2007

Type: Thought Leadership

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Overview: Retail banks and brokerage firms are waging an ongoing battle to find and keep the right types of customers — those with the potential to grow their accounts and assets as their life stages change. Finding and keeping these customer relationships depends heavily upon loyalty to the bank and the number of products under management. These two factors can be traced directly to satisfaction with bank staff at the local branch. Doesn’t it make sense to “arm” your staff with the best tools and technology to ensure a high customer retention rate and product cross-sell ratio? Business decision makers and bank technologists are realizing they already have the network and infrastructure in place. The addition of visual presence has emerged as the next strategic technology, and a competitive weapon, becoming a natural extension for many banks. It enables retail banks to provide added horsepower and to leverage their key experts and talent, no matter where they are based. Banks can facilitate deeper customer interactions with more clarity, precision and speed within four of the key delivery channels — the Branch, the Advisory Team, the Call Center and the Self-Service ATM

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