When Facebook’s long-awaited IPO announcement finally came last week, it was accompanied by an open letter to potential investors from Mark Zuckerberg, its enigmatic 27-year-old CEO.
This is how he chose to open the account of his company in the IPO document:
"At Facebook, we're inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television--by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized."
From the outset Zuckerberg wants potential investors to know that Facebook isn't just any company; it's a company on a crusade.
Facebook understands that all the things that provide a sense of purpose and meaning in our lives are deeply intertwined with our socialness. We evolved to function in social groups, and we're all hardwired into the cultural networks that surround us. (Elsewhere, The BrainYard has reported on how that culture applies to Facebook internal processes such as employee recognition and business intelligence).
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