FSIs Focus on Growth
According to a survey by PricewaterhouseCoopers (PwC) and the Economist Intelligence Unit, 65 percent of financial services senior executives say that growth is higher on their agendas than it was last year. Additionally, 23 percent of respondents cite IT/technology as a critical enabler of growth over the next 12 months. IT/technology ranked fourth, following sales, marketing and customer services capabilities (42 percent); human resources (36 percent); and brand, reputation and customer satisfaction (35 percent).
"Technology is a big enabler for growth, especially in the CRM and front-office space, to create new markets," said Nigel Vooght, partner, PricewaterhouseCoopers, at a PwC briefing on the survey in New York. Executives from 201 institutions in Asia, Europe and North America participated in the study.