7. Be True To Your Quant School
It was important that we clarify and achieve consistency for the Wharton brand. It was a matter of finding a shared understanding of what the brand is all about. Words such as knowledge, analytics, rigor came up [in focus groups]. Initially, there was no single platform that we could identify.
— Thomas Robertson, dean and a marketing professor for University of Pennsylvania's Wharton School, on attempts to lure more quants.
Source: Wall Street Journal
Phil Albinus is the former editor-in-chief of Advanced Trading. He has nearly two decades of journalism experience and has been covering financial technology and regulation for nine years. Before joining Advanced Trading, he served as editor of Waters, a monthly trade journal ... View Full Bio