April 11, 2011

TD Ameritrade announced that advisors that custody with its institutional division can now access critical market and client account information on the go with the new Veo Mobile App for iPad.

The app follows the brokerage's recent release of an iPad app for individual investors. [check out a video demo of the app here].

With Veo Mobile for iPad, advisors can access client account details including balances, transactions and client profile information as well as real time market data, news and alerts. Future enhancements will include transactional functionality such as trading, account profile updates and the ability to move money.

"Advisors can remain current in the eyes of clients, create efficiencies and improve the client experience by quickly and easily accessing the data they need from anywhere," said Jon Patullo, director, technology product management, TD Ameritrade Institutional.

"Not only is the iPad changing client communications and meetings, replacing the need for printed materials and offering electronic display of real time data, it creates a shared experience between advisor and client," he said.

The launch of mobile technology is key to achieving TD Ameritrade Institutional's vision for the future advisor workstation - an open architecture technology platform that will allow advisors to work anytime, anywhere and with the technology providers they choose, the brokerage said.

Through TD Ameritrade Institutional's open architecture approach, third-party technology providers will be able to exchange information with Veo, giving advisors the ability to access critical information from various applications, such as their existing customer relationship management, financial planning and portfolio management systems.

Veo's open access capabilities will allow disparate systems to "talk" to each other or exchange information on multiple devices including the iPad.

"By allowing multiple advisor technology providers to integrate with Veo, we are making a customizable mobile workstation a reality for advisors," said Patullo.

ABOUT THE AUTHOR
Melanie Rodier has worked as a print and broadcast journalist for over 10 years, covering business and finance, general news, and film trade news. Prior to joining Wall Street & Technology in ...