The financial services industry hopes to quell criticism with an aggressive retooling of its damaged image. SIFMA, the Securities Industry and Financial Markets Association, is spending $85,000 per month to change the public's perception of banking. Marketplace's Ashley Milne-Tyte reports.
Securities Industry and Financial Markets Association, Dan Simon, SIFMA, Cognito Greg MacSweeney is editorial director of InformationWeek Financial Services, whose brands include Wall Street & Technology, Bank Systems & Technology, Advanced Trading, and Insurance & Technology. View Full Bio