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SIFMA Spending Big to Help Financial Industry Revamp Image

Securities Industry and Financial Markets Association, Dan Simon, SIFMA, Cognito

The financial services industry hopes to quell criticism with an aggressive retooling of its damaged image. SIFMA, the Securities Industry and Financial Markets Association, is spending $85,000 per month to change the public's perception of banking. Marketplace's Ashley Milne-Tyte reports.

Securities Industry and Financial Markets Association, Dan Simon, SIFMA, Cognito Greg MacSweeney is editorial director of InformationWeek Financial Services, whose brands include Wall Street & Technology, Bank Systems & Technology, Advanced Trading, and Insurance & Technology. View Full Bio

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