Bloomberg Tradebook LLC has received approval from the National Association of Securities Dealers to offer an electronic equity options-trading platform for the U.S. market.
With the new U.S. equity options platform, Bloomberg Tradebook says it's further extending the asset classes and its front-end agency trading functionality to U.S. equity options. The agency brokers currently offers services in U.S. and global equities and futures.
The U.S. options platform will provide full market transparency, high-speed direct connectivity to access markets and advanced trading tools as well as sophisticated execution strategies to help clients seek better executions, according to the release. In addition, the platform will enable clients to model their own complex, custom-designed options strategies and evaluate the profit profile of a potential trade. Options traders will be able to send single orders, multiple queued orders or simultaneously trigger multiple orders.
"We are gratified that the National Association of Securities Dealers has approved the application of Bloomberg Tradebook to offer an electronic U.S. equity options-trading platform," states Kim Bang, president and CEO of Bloomberg Tradebook in the release.
The new U.S. equity options platform is part of a fully integrated electronic execution platform that includes the news, data and analytics functionality of the Bloomberg Professional Service, the release notes. In addition, security features and customer service features are part of the offering. This includes live trading support, a consultative sales force to guide customers through the electronic trading environment, and a biometric controlled data security system to safeguard authorized access, says the company in the release.