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Content Analytics for Individual Investors

As we continue to anxiously follow the wildly fluctuating stock market, YellowBrix, a provider of content analytics, announced the release of RightTrade, a service that makes predictions before the market opens each day and tracks the real-time sentiment of any publicly traded company.

As we continue to anxiously follow the wildly fluctuating stock market, YellowBrix, a provider of content analytics, announced the release of RightTrade, a service targeted at individual investors that makes predictions before the market opens each day and tracks the real-time sentiment of any publicly traded company.YellowBrix's proprietary Semantic 3.0 Platform analyzes tens of thousands of articles from the leading news sources and business blogs, and uses advanced language mapping capabilities to gauge the current level of positive and negative sentiment towards a company, in real-time, as well as offering predictive insight into the media positions that often affect stock performance.

"RightTrade currently brings in 60,000 articles a day from 5,000 sources. It takes less than 400 milliseconds to analyze these articles," says YellowBrix CEO Jeff Massa.

The dynamically linked information includes company and executive profiles, top competitors, press and public relations activity, quarterly and annual financials, as well as stock quotes, interactive stock charting and SEC filings.

The Alexandria, Va-based company says RightTrade has demonstrated the ability to provide a two-hour lead-time indicator for the rise or fall of a company's stock price. "Typically by 8:00 a.m., prior to market opening, the technology can determine what the average sentiment will be for that day," according to YellowBrix, which says the technology has an approximate 75% accuracy rate. RightTrade can benchmark current media sentiment against current stock movement and compare to 5-day or 30-day histories. "YellowBrix's core business is to deliver real-time, actionable information to our corporate clients, or now, with RightTrade, to the individual investor," says Massa.

YellowBrix is now working with hedge funds and money managers to develop an integrated financial analytic service for professionals.As we continue to anxiously follow the wildly fluctuating stock market, YellowBrix, a provider of content analytics, announced the release of RightTrade, a service that makes predictions before the market opens each day and tracks the real-time sentiment of any publicly traded company. Melanie Rodier has worked as a print and broadcast journalist for over 10 years, covering business and finance, general news, and film trade news. Prior to joining Wall Street & Technology in April 2007, Melanie lived in Paris, where she worked for the International Herald ... View Full Bio

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