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Melanie Rodier
Melanie Rodier
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Buy Side Really Wants Human Beings, Not Just Algos: Aite Survey

A new study by Aite Group found that buy-side firms are not happy with the current level of service provided by their broker-dealers. Buy-side firms expect their broker-dealers to provide value-added advisory services on trading analysis and timely support for electronic executions.

A new survey conducted by Aite Group found that the buy side is pining not just for ever faster computers and faultless algos, but for a real human being who can help clients understand the market and use algorithmic tools effectively.

According to the report, 87 percent of broker-dealers believe “execution consulting services” (ECS) have become more important to them as a differentiator than core liquidity management services and algorithmic trading.

The study defined “The Next Generation of Execution Consulting Services” as a new service level that buy-side firms are increasingly demanding from broker-dealers. The traditional interface between broker-dealers and buy-side clients has been a reactive customer support function...

To read the rest of Ms. Rodier's blog, please visit Advanced Trading's sibling news site Wall Street & Technology.

Melanie Rodier has worked as a print and broadcast journalist for over 10 years, covering business and finance, general news, and film trade news. Prior to joining Wall Street & Technology in April 2007, Melanie lived in Paris, where she worked for the International Herald ... View Full Bio
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