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Bank IT Execs Go to the Web First for Technology Information

How do financial services executives shop for new technology? Forrester senior analyst Ellen Carney completed a report today that looks into bank IT executives' research methods and found that their number one digital media source of technology information is "vendor, industry/trade or professional web sites" (cited by 90% of bank IT executive respondents). The ne

How do financial services executives shop for new technology? Forrester senior analyst Ellen Carney completed a report today that looks into bank IT executives' research methods and found that their number one digital media source of technology information is "vendor, industry/trade or professional web sites" (cited by 90% of bank IT executive respondents). The next five digital media resources to which they turn are: web-based events or webinars (81%); interactive media such as podcasts, video, online demos, and rich internet applications (74%); email or electronic newsletters (69%); discussion forums, online communities, or social network sites (62%); and blogs from vendors, peers, or industry commentators (52%)."The web remains the leading research resource for banking and insurance buyers," Carney wrote in the report, "How Banks and Insurers Shop for Technology." Fifty-eight banking IT decision-makers and 55 insurance decision-makers were surveyed for the report.

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