4. Press 1 to Check Your Balance
Telephone answering services — or what the industry calls "Interactive Voice Response" — gets my vote for the runaway worst invention of the last half-century. They should call them anti-customer retention devices."
— Stephen Moore, a member of The Wall Street Journal's editorial board, writes in a column about the frustrating world of IVR.
Source: The Wall Street Journal
Greg MacSweeney is editorial director of InformationWeek Financial Services, whose brands include Wall Street & Technology, Bank Systems & Technology, Advanced Trading, and Insurance & Technology. View Full Bio