4 Crucial Components of Social Media Strategy

Important lessons from The Practicing Law Institute's seminar, Social Media 2014: Addressing Corporate Risks.
February 28, 2014

Take the Legal Route


Takeaway: The big data movement involves scraping third party websites for information, which can be in blatant violation of a site's copyright or Terms of Service.

Lesson Learned: Get your hands on the Terms of Service of the sites you wish to crawl. Decide what information you want to gather, how you want to use the data, and how often you need to collect it. Learn how to protect your own data with a prominent contract agreement.

[For more on this topic read: Everyone's Doing It, But Is It Legal?]

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