4 Crucial Components of Social Media Strategy
Dedicate Staff and Attention
Takeaway: It pays to check out new social media platforms
Lesson Learned: You never know which social networks will take off. Make someone at your company responsible for learning about new networks and platforms so that you’re not left holding the bag when competitors effectively leverage it.
[For more on how FS firms are managing compliance issues on social, read: ING Goes Social: Rolls Out LinkedIn for Advisors ]