Gamification Gets Serious for Financial Services Compliance Training
True Office, a start-up that gamifies compliance training, has named former SunGard CEO and financial technology innovator Cristobal Conde as executive chairman.
August 29, 2012
Although gamification sounds like a lot of fun, it is becoming a serious business. In financial services, gamification is being used to attract new customers explain complicated financial offerings and even train employees to meet regulatory compliance mandates. By definition, gamification is the use of gaming techniques to enhance other types of computer-based interactions. For instance, a bank might use gamification to show new customers the benefits of opening a brokerage account, or an insurance company may use gamification to help explain the value of having apartment renter's insurance. In the capital markets, firms are also using gamification to help with compliance training and to meet regulatory requirements. True Office, a four year-old startup that gamifies regulatory compliance training, has had some success working with financial service... Read full story on Wall Street & Technology
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