BlackBerry's New Enterprise Candy Won't Tempt CIOs
The company formerly known as RIM can't just copy the same things Apple and Google did to steal the top spot.
So on the day after the big BlackBerry announcement, I'm doing what guys like me do: reading what the smartphone technorati have to say on the subject and surfing the BlackBerry (formerly Research In Motion) website to see how this is all relevant for me. I have bad news for the company formerly known as RIM: I'm not excited, and I don't think my peers are, either.
Hovering over the banner on the new BlackBerry website, I read: "Take advantage of offers, tools and resources to help you leverage your existing BlackBerry investment!" Um, what BlackBerry investment? Unlike InformationWeek's Secret CIO, John McGreavy, we decommissioned our last BlackBerry Enterprise Server about six months ago. While McGreavy's organization has given in a bit to the iPhone and Android wave, it still runs BES. But most CIOs I speak with are somewhere between "decommissioning" and "have decommissioned." BlackBerry's focus on "leverage your investment" is just too little, too late.
But I clicked on the "get the details" link anyway. Turns out I can get a free BlackBerry 10 smartphone for my organization, begging the question: Can I get our people to let go of their beloved iPhones to take it for a test drive? I can also get a free upgrade to our existing BES licenses -- pretty cool -- if we hadn't decommissioned the BES server and if our staff hadn't taken it out back and beaten it like those guys do in the movie Office Space.
What else? "Get actionable insights from weekly webcasts you can use to ensure your enterprise will be ready." And look, they're coming to a city near me so that we can get super duper excited and ready! But does my municipal enterprise want to be ready?
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