5 Ways CIOs Can Show Social Business Mettle
You don't want to be left on the outside of social business discussions. Remove remaining signs of the IT department being an immovable force that dictates. rather than collaborates.
As an IT executive, you do not want to be on the outside looking in when it comes to any technology -- and that may go double for social, with its growing use in and importance to the enterprise. Here are five things IT executives can do to prove their social business mettle.
1. Leverage Your Bird's-Eye View.Social business isn't really a technology in and of itself -- social is a model that can be used in a variety of ways to boost existing business processes. But for this reason it's easy for social to create new silos within the company -- with a social stream for this app and another social stream for that business function, and so on.
With their big-picture knowledge of the technology in the organization, CIOs and IT execs can work with the business side to implement social business tools in a flexible yet concerted and integrated way. "IT plays a significant role here as it's the single group that goes horizontally across all functional units and can help lines of businesses identify which technology is best suited to integrate across existing content management, CRM, ERP, HCM investments," said Sameer Pater, SAP's senior VP and general manager of enterprise social software.
2. Flex Your Marketing Muscle.Perhaps in no other department is social more important or more widely used than marketing, and marketing teams are hungry for people with the skills and expertise to effectively implement social business tools. Indeed, in many companies, marketing people are moving into IT and/or IT people are moving into marketing. "When the marketing person knocks on the door, open the door and let him in," said Jake Wengroff, founder and principal analyst with JXB1, a social media and social business consulting firm. Better yet, go knocking on the CMO's door yourself.
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