3 Roadblocks To Big Data ROI
The average company today gets a mere 55-cent return on every dollar it spends on big data, according to a Wikibon study. Here's why and what to do about it.
According to a new study by Wikibon, an open-source research firm that competes with Gartner and Forrester, the ROI of these big-data projects is proving to be a big letdown for most enterprises.
"In the long term, they expect $3 to $4 return on investment for every dollar. But based on our analysis, the average company right now is getting a return of about 55 cents on the dollar," said Jeffrey F. Kelly, Wikibon principal research contributor, in a phone interview with InformationWeek. Read full story on InformationWeek
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