7 Financial Services Social Media Insights from Sprout Social

See how financial services is taking a leading role in the new social business.
December 13, 2013

Response Rate by Number of Followers

"We're seeing that for brands with anywhere from 1,000 - 1,500 followers, response rate is high but it takes longer to respond to them." explains Caravella. "These are typically smaller businesses with less resources."

"At 10,000 followers and above and you see a lower response rate, but a much quicker response time. This is probably indicates that brands with some degree of scale are triaging for important messages that need immediate response."

Click here for the full report by Sprout Social.

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