7 Financial Services Social Media Insights from Sprout Social
Response Rate by Number of Followers
"We're seeing that for brands with anywhere from 1,000 - 1,500 followers, response rate is high but it takes longer to respond to them." explains Caravella. "These are typically smaller businesses with less resources."
"At 10,000 followers and above and you see a lower response rate, but a much quicker response time. This is probably indicates that brands with some degree of scale are triaging for important messages that need immediate response."
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