7 Financial Services Social Media Insights from Sprout Social
Consumer Network of Choice, by Industry:
When do people prefer to communicate with Facebook versus Twitter? Sprout Social found in the Banking/Finance vertical around 40% of users prefer Facebook.
More prefer Twitter, which Caravella explains may be because consumers contact those brands on the go, and because it has more immediacy than Facebook offers. It also lends the the more customer-service related questions like, where is the nearest ATM?
"For Banking and Finance to be in the middle is a good thing. It's no cause for concern," says Caravella. "I think dedication to both channels is a smart thing to take on."
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