7 Financial Services Social Media Insights from Sprout Social
Brand Engagement Index
This index measures what industries are most responsive to inbound messages from their audience on Facebook and Twitter. At 2.77, Banking and Finance tied with Utilities as the most responsive industry.
As a whole, Caravella says it's a toss up how responsive individual companies are, but it shows the banking and finance industry understands the importance of social engagement.
Click here for the full report by Sprout Social.