7 Financial Services Social Media Insights from Sprout Social

See how financial services is taking a leading role in the new social business.
December 13, 2013

Consumer Engagement Index


This index measures the industries with the most inbound engagement from Twitter and Facebook relative to audience size. These are the kinds of industries actual individuals people are reaching out to, and perhaps feel more comfortable addressing in social channels

For example:

The consumer engagement standpoint, banking and finance ranks fourth on the index.

Click here for the full report by Sprout Social.

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