7 Financial Services Social Media Insights from Sprout Social
Consumer Engagement Index
This index measures the industries with the most inbound engagement from Twitter and Facebook relative to audience size. These are the kinds of industries actual individuals people are reaching out to, and perhaps feel more comfortable addressing in social channels
@CapitalOne's Purchase Eraser is all kinds of awesome! It's like chicken soup for a buyer's remorseful soul.— f/1.8 (@PrimedLens) December 13, 2013
@WellsFargo love you guys! love your customer service. When are you coming to Mexicoooo!!!! We need youuuu!— Christian Aguirre (@kr1ztian) December 13, 2013
The consumer engagement standpoint, banking and finance ranks fourth on the index.
Click here for the full report by Sprout Social.