IPC (New York) lifted the curtain on its next-generation trading desktop, IQ/MAX, which enters beta testing in April and will be available in June. The manufacturer says the turret integrates influences from modern consumer technologies.
"The trading floor is one of the most high-octane and high-stakes environments in the business," said Lance Boxer, CEO of IPC, in a release. "With the advent of cell phones, iPods and Xboxes, the new generation of traders has been weaned on consumer technology. This has had a profound influence on expectation of tools in the workplace."
The IQ/MAX desktop trading tool was created to encourage intuitive learning and use, according to IPC, which visited more than 50 trading floors worldwide and interviewed or observed 300 traders using both IPC's systems as well as competing products to enhance the design process.