Securian Financial Services Taps Albridge Wealth Reporting
Albridge Solutions, a provider of enterprise data management (EDM), web-based portfolio accounting and performance reporting solutions, and Securian Financial Services, Inc., the broker-dealer for Securian Financial Group, announced an agreement to provide Securian's financial advisers with a consolidated view of key client data and access to comprehensive on-demand reporting capabilities through Albridge Wealth Reporting (AWR).
According to Securian, Albridge's technology will enable its financial advisers to provide clients with a consolidated view of their investment holdings. In addition, through AWR, Securian's advisers will be able to generate a variety of performance, asset allocation, holdings, transactions, and benchmarking reports for clients, on demand. Combined, Albridge's technology solutions empower Securian's advisers with a more complete view of their clients' total net worth, enabling them to deliver more-comprehensive financial planning advice, offer a higher level of client service and more efficiently work with their clients to monitor asset growth and portfolio performance.
"This will be a key success factor in our ability to strengthen and establish long-term adviser relationships," said George Connolly, president and chief executive officer, Securian Financial Services, in a release.
Securian has more than $500 billion of life insurance in force, $27 billion in assets under management, and a combined work force of more than 5,000 employees and advisers in its St. Paul, Minn. headquarters and offices across the country.