Infrastructure

07:50 AM
Charles Babcock, InformationWeek
Charles Babcock, InformationWeek
News
Connect Directly
RSS
E-Mail
50%
50%

Cloud Computing Can Drive Business Innovation

Cloud can enable new business models, but too many companies are just experimenting or improving existing processes and not taking full advantage of the technology, says IBM.

Cloud computing is assumed to be an IT staff initiative at most businesses. But business strategists at IBM have concluded that it needs to be a top management priority.

Too many companies are experimenting lightly with cloud computing. They're using it to tweak existing operations, as opposed to thinking about how it could revise or re-invent the fundamental way they sell their goods and services, said Saul Berman, global strategy consulting leader in IBM's global technology services.

Berman based his remarks on a survey conducted by the Economist Intelligence research unit of the Economist magazine in the fourth quarter of 2011, based on interviews with 572 business and IT managers. IBM sponsored the survey, which will be released later this week, titled The Power Of Cloud: Driving Business Model Innovation. InformationWeek was given an advance look at its contents.

IBM strategists conclude that the cloud is an enabler of new business models, and all parts of the business, from the boardroom and CEO's office, down to the loading dock, should be re-thinking what they do in light of the cloud's capabilities. Accenture applied that thinking last year to technology companies; it said cloud technologies allowed them to rethink their business models and adopt new ways to expand their business.

"Although cloud is widely recognized as a technology game changer, its potential for driving business innovation remains virtually untapped," concluded IBM's summary of the survey results.

To read the entire original article, visit InformationWeek.

Comment  | 
Print  | 
More Insights
Register for Wall Street & Technology Newsletters
White Papers
Current Issue
Wall Street & Technology - Elite 8, October 2014
The in-depth profiles of this year's Elite 8 honorees focus on leadership, talent recruitment, big data, analytics, mobile, and more.
Video
7 Unusual Behaviors That Indicate Security Breaches
7 Unusual Behaviors That Indicate Security Breaches
Breaches create outliers. Identifying anomalous activity can help keep firms in compliance and out of the headlines.