Exchanges

03:03 PM
Connect Directly
Facebook
Google+
Twitter
RSS
E-Mail
50%
50%

SocGen Connects to Etrali Open Trade on New Paris Trading Floor

The Paris deployment is a part of a series of SocGen rollouts across the globe, soon to include Frankfurt, Milan, Madrid, Luxembourg.

Etrali Trading Solutions, a lead provider of voice and electronic trading infrastructure, announced the delivery of the offering across Societe Generale's new trading floor in Paris.

Etrali is providing their entire trading communications suite including Open Trade turret positions and recording services, a communication platform that integrates multimedia channels, including mobile. SocGen will also connect to Etrali's Trading Community Services network, TCSnet, a dedicated trading network, which connects the financial community to its global counterparties according to the press release.

[More on Etrali: Etrali Trading Solutions and EE Develop New Mobile Voice Recording Offering]

"As a result of the combined work between Etrali Trading Solutions and Societe Generale’s IT and Sourcing departments, the Paris deployment is part of a series of roll-outs by Societe Generale. It will see Etrali Trading Solutions provide further Open Trade platforms and trading services to the bank across the globe. The turrets went live in New York in August this year. The Paris trading floor will go live in December 2013 and more turrets for European cities (Frankfurt, Milan, Madrid, Luxembourg) are scheduled to follow in Q1 next year."

Lionel Grosclaude, CEO of Etrali Trading Solutions makes the case that the global rollout of Open Table highlights the connectivity of the market, and requires integration across multiple communication media.

He explains, "When looking at today's trading landscape and comparing it against the trading environment of the past three, five and ten years, the pace of change and transformation has been phenomenal. For example the disruptive nature of the internet - the advances and adoption of mobile technologies to name just two. Both have been significant game changers and have had an almost 360 degree impact on the way the business of trading is conducted today."

Grosclaude adds that gamification will play an important role in the type of technologies we chose to adopt. "The behaviour and requirements of today's generation Y traders is a good example. For them the adoption and use of devices, such as smart phones, tablets and social media channels is in their very DNA. Combine this with their expectations to be able to trade on demand, when and where they want. In their world, these are not ‘nice to haves’, they are ‘must haves’."

Becca Lipman is Senior Editor for Wall Street & Technology. She writes in-depth news articles with a focus on big data and compliance in the capital markets. She regularly meets with information technology leaders and innovators and writes about cloud computing, datacenters, ... View Full Bio

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Becca L
50%
50%
Becca L,
User Rank: Author
12/4/2013 | 3:15:33 PM
re: SocGen Connects to Etrali Open Trade on New Paris Trading Floor
I'd also add the casual console gamers. The Nintendo Wii really reached out to a whole demographic (from kids to grandmas) of non-gamers and turned them into casual-gamers, proving a non-traditional gamer market indeed exists, and that it is certainly not beyond hope of relating to the gamer generation.
Byurcan
50%
50%
Byurcan,
User Rank: Author
12/3/2013 | 1:26:23 PM
re: SocGen Connects to Etrali Open Trade on New Paris Trading Floor
Yes, I also agree that smartphones have turned earlier generations that weren't weened on video game sinto "gamers" of sorts.
Becca L
50%
50%
Becca L,
User Rank: Author
11/30/2013 | 5:30:14 PM
re: SocGen Connects to Etrali Open Trade on New Paris Trading Floor
The earlier generations (Gen X, baby boomers) are likely attracted to gamified interfaces as well. Smart phones have surely impacted us all to the point that excel-style work-technology seems antiquated. Companies that offer ubiquitous modern interfaces seem more inviting.
Becca L
50%
50%
Becca L,
User Rank: Author
11/30/2013 | 5:18:21 PM
re: SocGen Connects to Etrali Open Trade on New Paris Trading Floor
Touch screens, drag and drop, instant access, as Grosclaude puts it these are all design elements that are not nice -to-haves but must-haves for the incoming generation of users who expect interfaces they have grown comfortable with. Etrali is in good company of firms who are adopting their product lines to reflect these demands
IvySchmerken
50%
50%
IvySchmerken,
User Rank: Author
11/27/2013 | 7:20:35 PM
re: SocGen Connects to Etrali Open Trade on New Paris Trading Floor
You don't hear about too many banks upgrading their trading floors lately perhaps due to the cost of complying with regulations and capital constraints from Basel III. Yet, SocGen's roll out of Etrali Open Trade turret positions and recording services is going from New York to Paris and other European cities. Interesting to hear that Etrali is adopting gamification to attract Gen Y users on the trading floor.
Register for Wall Street & Technology Newsletters
White Papers
Current Issue
Wall Street & Technology - July 2014
In addition to regular audits, the SEC will start to scrutinize the cyber-security preparedness of market participants.
Video
Exclusive: Inside the GETCO Execution Services Trading Floor
Exclusive: Inside the GETCO Execution Services Trading Floor
Advanced Trading takes you on an exclusive tour of the New York trading floor of GETCO Execution Services, the solutions arm of GETCO.