Online Account Acquisition - What are the Drivers of Abandonment and Conversion?
A Bank Systems & Technology and Wall Street & Technology webcast:
This Webinar will shed light on the online account opening process. Featured guest Brad Strothkamp, of Forrester Research, will share the results of a recent study examining how consumers shop for financial services products online, what causes them to abandon and what are the consequences for the institution. Marc Trudeau from comScore will share analysis of trends in online account acquisition and detail the best practices that are leading to industry-leading conversion rates. Finally, John Buten from Akamai will focus on one of the often overlooked contributors to application abandonment - Internet latency - and how institutions can have greater reliability.
Date: Tuesday, March 30, 2010- 9:00 AM PT / 12:00 PM ET
March 30, 2010
Click here to register online for free.














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