June 11, 2008

Linedata Services (booth #2200) is offering an update at the SIFMA Technology Management show on the status of LongView Live, its front-office execution dashboard that pulls in data from third-party execution management systems (EMSs) for buy-side traders. According to Linedata, LongView Live is "in rapid development and will be made available . . . in Q1 of 2009, dependent on some architectural changes that need to take place within the core application."

Rather than develop its own EMS, last year Linedata — supplier of the buy-side order management system (OMS) LongView Trading — announced plans to develop a front-office trading interface that would aggregate data from other EMSs. Linedata is leveraging Microsoft's (booth #2217) Presentation Foundation, a new programming language designed specifically for graphical interfaces, to build the execution dashboard. "We'll get the message out [about] how we are leveraging Microsoft technology to provide data visualization to the trading community," notes Gavin Little-Gill, Linedata's EVP in charge of front-office solutions operations for North America.

Meanwhile, Linedata has integrated the LongView Trading OMS with several EMSs and alternative trading systems via its blotter synchronization technology. The first partnership was with REDIPlus from Goldman Sachs Electronic Trading. Other integrated ATSs include Aqua and BIDS Trading.

The blotter synchronization technology is part of the LongView OMS and works in conjunction with LongView LyNX to connect with partner destinations. LyNX is an electronic trading package that provides FIX connectivity to more than 50 destinations and access to more than 150 brokers.

According to Little-Gill, Linedata developed blotter synchronization technology to bring information from external EMSs into the OMS blotter to keep track of the status of all fills, cancels and replace orders. As a result, a buy-side trader could place orders via REDIPlus into multiple venues — such as Liquidnet and Pipeline — but centrally manage them through the OMS, for example.

Another key message Linedata is communicating at SIFMA is the company's repositioning to address the continued convergence between traditional asset managers and alternative/hedge funds. "We're making sure that we're structured from both a product perspective and a support perspective to address that," explains Annie Morris, managing director of the North American region for Linedata.