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Tealeaf Rolls Out Software for Mobile-Device-to-Web Session Replays

Software simulates what customers have seen and done on a company's website.

To help companies understand what their customers go through when they visit the company website through a mobile device (BlackBerry, iPhone, Windows Mobile or other), Tealeaf is introducing today Tealeaf CX Mobile Experience Manager. This software can reconstruct and play back what a customer saw and did during a website visit, so that a firm can make usability changes, fix problems and generally improve the mobile commerce experience.

Nine million Americans have already made at least one mobile commerce purchase, according to Tealeaf, and 125 million Americans told The Nielsen Company, during a recent study, that they were willing to make a purchase in the near future.

The Tealeaf software monitors network traffic to track activity between the customer and website, and it collects and stores that activity. The software also collects information about the type of mobile device a customer is using. Marrying those two sets of information together, Tealeaf CX Mobile Experience Manager simulates the session, showing what happened on the size of screen the customer used.

Tealeaf is also announcing today software that monitors the way bots (such as Google) crawl a website, so that a company might adjust its website content to fare better by the bots. According to Tealeaf, bots don't accept JavaScript, making most Web analytics solutions unable to report on their traffic. Tealeaf's software allegedly can report on actual user traffic alongside bot traffic — including which bots visit a site, their frequency, and how they are traversing the site during each visit. This could help companies see how product pages are getting indexed and ranked by a search engine and inform better search engine optimization decisions.

Also, Tealeaf is introducing a set of templates through which customers can share best practices. The user community-based templates include dashboards and reports.

Tealeaf CX Mobile Experience Manager is a new add-on module to Tealeaf CX solutions. Bot reporting and user community-based templates are available as part of the Tealeaf Customer Behavior Analysis Suite.

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