Wall Street & Technology is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Data Management

12:52 PM
Melanie Rodier
Melanie Rodier
Commentary
Connect Directly
Facebook
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Can A BlackBerry Tablet With No Email Impress Wall Street Professionals?

RIM launched its PlayBook tablet today.

Wall Street executives who like the iPad but are addicted to their BlackBerry now have a solution: RIM's new PlayBook tablet, which launched today. But will it strike a chord with CrackBerries?

Well, according to initial reports of empty stores, it's off to a slow start. Or at least it's failed to whip up a similar frenzy to the iPad (or any new Apple product, for that matter.)

But analysts in this CNBC video think the PlayBook could be a sleeper hit, since it is targeted at enterprises and professionals who love their BlackBerries (and that's a lot of them) .

For those who think that Apple is the only company that can stir up any kind of passionate emotion from its users, think again: www.crackberry.com is a site dedicated to BlackBerry users and abusers featuring news coverage, how to guides, forums and BlackBerry software, themes and accessories. So will BlackBerry lovers flock to the PlayBook? After all, Wall Street professionals - particularly institutional investors, retail traders and financial advisors - have already embraced the iPad. Firms like Morgan Stanley, TD Ameritrade and Barclays Capital are just some of the big firms that have recently launched popular apps for the Apple device.

Well, the RIM tablet only works with WiFi, unlike the iPad which also works on cellular networks. That's actually a plus: it means users can get online using the BlackBerry's cellular connection. You don't have to pay an extra $15 or $20 a month for a tethering plan, as you do with the iPhone or Android.

The price for the PlayBook is the same as the iPad2: around $500.

But here's a downer for BlackBerry users who constantly check their email like a nervous twitch: for now, they won't be able to do it on the PlayBook since RIM's tablet does not have e-mail, calendar or address book apps of its own.

Wait - A BlackBerry product that can't do e-mail? We'll have to see how this one pans out.

Still, if the apps and email arrive, [RBS just launched an app for the PlayBook] -- and the RIM tablet manages to stay afloat in the sea of rival tablets, its next version could be a hit with the millions of enterprises and professionals who can't live without their BlackBerries.

That is, if these BlackBerry lovers haven't already jumped ship with their tablet purchases and gone for an iPad.

Melanie Rodier has worked as a print and broadcast journalist for over 10 years, covering business and finance, general news, and film trade news. Prior to joining Wall Street & Technology in April 2007, Melanie lived in Paris, where she worked for the International Herald ... View Full Bio
More Commentary
A Wild Ride Comes to an End
Covering the financial services technology space for the past 15 years has been a thrilling ride with many ups as downs.
The End of an Era: Farewell to an Icon
After more than two decades of writing for Wall Street & Technology, I am leaving the media brand. It's time to reflect on our mutual history and the road ahead.
Beyond Bitcoin: Why Counterparty Has Won Support From Overstock's Chairman
The combined excitement over the currency and the Blockchain has kept the market capitalization above $4 billion for more than a year. This has attracted both imitators and innovators.
Asset Managers Set Sights on Defragmenting Back-Office Data
Defragmenting back-office data and technology will be a top focus for asset managers in 2015.
4 Mobile Security Predictions for 2015
As we look ahead, mobility is the perfect breeding ground for attacks in 2015.
Register for Wall Street & Technology Newsletters
Video
5 Things to Look For Before Accepting Terms & Conditions
5 Things to Look For Before Accepting Terms & Conditions
Is your corporate data at risk? Before uploading sensitive information to cloud services be sure to review these terms.