5 Things To Know About Big Data & Marketing

Financial services marketing does not have a great relationship with IT. That needs to change.
December 07, 2013

About the Author


Lisa Arthur is Chief Marketing Officer for Teradata Applications, a global leader in data warehousing and big data analytics. She meets with thousands of CMOs and marketing professionals each year through public speaking and events.

Big Data Marketing: Engage Your Customers More Effectively and Drive Value can be purchased here. All profits are donated to the Red Cross.

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