5 Things To Know About Big Data & Marketing

Financial services marketing does not have a great relationship with IT. That needs to change.
December 07, 2013

Bring It Together


#4-5
4. Make metrics your mantra. Look more holistically beyond marketing campaigns. Create a culture of metrics that shows how marketing contributions relates to growth and retention across the business. Adjust plans accordingly.

5. Process is the new black. Process, the managed steps to get products to market efficiently, is decidedly unsexy. But without process marketing efforts to collect, measure and analyze big data will fall short of expectation. Integrating strategic marketing process increases accountability, aligns departments and improves responsiveness. Educate marketers that "process" isn't a dirty word. It can be used to differentiate the brand and services.

Big Data Marketing: Engage Your Customers More Effectively and Drive Value can be purchased here. All profits are donated to the Red Cross.

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