5 Things To Know About Big Data & Marketing

Financial services marketing does not have a great relationship with IT. That needs to change.
December 07, 2013

Financial Priorities

Financial services have more information than most markets. This frames the opportunity as well as the problem.

A Teradata Applications survey was sent out to learn the top priorities for the marketing function in Financial Service firms with a minimum $10 billion in revenue. They are:

1) Improving market efficiency - doing more with less
2) Identifying cross selling opportunities within customer base
3) Delivering customized messaging for personalized customer experience

Without a doubt, a strong relationship with IT departments are important to bring that data together.

Big Data Marketing: Engage Your Customers More Effectively and Drive Value can be purchased here. All profits are donated to the Red Cross.

Wall Street & Technology encourages readers to engage in spirited, healthy debate, including taking us to task. However, Wall Street & Technology moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. Wall Street & Technology further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | Please read our commenting policy.
< Previous1 2 3 4 5 6 7 Next > 

< Previous1 2 3 4 5 6 7 Next >