5 Things To Know About Big Data & Marketing
Financial services have more information than most markets. This frames the opportunity as well as the problem.
A Teradata Applications survey was sent out to learn the top priorities for the marketing function in Financial Service firms with a minimum $10 billion in revenue. They are:
1) Improving market efficiency - doing more with less
2) Identifying cross selling opportunities within customer base
3) Delivering customized messaging for personalized customer experience
Without a doubt, a strong relationship with IT departments are important to bring that data together.
Big Data Marketing: Engage Your Customers More Effectively and Drive Value can be purchased here. All profits are donated to the Red Cross.