5 Things To Know About Big Data & Marketing

Financial services marketing does not have a great relationship with IT. That needs to change.
December 07, 2013

Financial Priorities


Financial services have more information than most markets. This frames the opportunity as well as the problem.

A Teradata Applications survey was sent out to learn the top priorities for the marketing function in Financial Service firms with a minimum $10 billion in revenue. They are:

1) Improving market efficiency - doing more with less
2) Identifying cross selling opportunities within customer base
3) Delivering customized messaging for personalized customer experience

Without a doubt, a strong relationship with IT departments are important to bring that data together.

Big Data Marketing: Engage Your Customers More Effectively and Drive Value can be purchased here. All profits are donated to the Red Cross.

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