Each infraction, that's one sales call to a number listed on the Do Not Call list, can cost your firm up to $11,000.
Reservoir Partners, a Cambridge, Mass.-based research firm, has released a risk assessment on the topic. The report says, "Businesses expose themselves to significant fines and legal action if they do not adhere to the national Do Not Call Legislation. Reservoir Partners strongly advocates that firms review their rules and compliance details to prevent inadvertent violations."
The report continues, "Companies must also develop internal policies to protect themselves in the event of an infraction. Technology will play a large role in compliance - including customer data integration technology and techniques, as well as tools and technologies specifically designed to provide Do not Call compliance."
For more information visit https://www.reservoirpartners.com/donotcall.htm.