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Becca Lipman
Becca Lipman
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4 Crucial Components of Social Media Strategy

Important lessons from The Practicing Law Institute's seminar, Social Media 2014: Addressing Corporate Risks.
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Takeaway: It pays to check out new social media platforms

Lesson Learned: You never know which social networks will take off. Make someone at your company responsible for learning about new networks and platforms so that you’re not left holding the bag when competitors effectively leverage it.

[For more on how FS firms are managing compliance issues on social, read: ING Goes Social: Rolls Out LinkedIn for Advisors ]

 

Becca Lipman is Senior Editor for Wall Street & Technology. She writes in-depth news articles with a focus on big data and compliance in the capital markets. She regularly meets with information technology leaders and innovators and writes about cloud computing, datacenters, ... View Full Bio

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Becca L
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Becca L,
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3/3/2014 | 9:58:55 PM
re: 4 Crucial Components of Social Media Strategy
Just looking at the image with the slide, I can name, at best, 15 of these sites.. I'm not sure it's important to have a presence on all the media outlets, but surely the ones your target audience will gravitate towards.
Byurcan
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Byurcan,
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3/3/2014 | 8:26:15 PM
re: 4 Crucial Components of Social Media Strategy
Point 1 is a very important one to consider. Just look at MySpace (though I hear it's still big in Japan!)
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