Securities Industry and Financial Markets Association, Dan Simon, SIFMA, Cognito
SIFMA Spending Big to Help Financial Industry Revamp Image
June 26, 2009
The financial services industry hopes to quell criticism with an aggressive retooling of its damaged image. SIFMA, the Securities Industry and Financial Markets Association, is spending $85,000 per month to change the public's perception of banking. Marketplace's Ashley Milne-Tyte reports.
Related Reading
More Insights
| To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy. | |


@gmacsweeney




White Papers 