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Mobile Apps Are Gaining Respect, Flexibility
Mobile applications and the people in charge of them are gaining more Street cred, according to Todd Christy, chief technology officer at Pyxis Mobile, a provider of wireless applications for the financial industry that counts Blackstone Group, Deutsche Asset Management and OppenheimerFunds among its customers. "Mobility is becoming a first class citizen in corporate America," he says. "We're seeing more chief wireless officers on Wall Street -- at least a half dozen firms have appointed someone to be a mobility leader." A high-profile case in point is Joseph Ferra, Fidelity's chief wireless officer, but several others have that responsibility if not the title itself, Christy says. This reflects an overall increase in demand for application access on the fly, he says.
Christy swung by our office this morning to show us Pyxis' new Application Studio, which will be available April 25. This is a visual development environment in which Wall Street firms can either take existing Pyxis mobile applications (mainly CRM apps for asset managers, investment bankers, financial advisors, hedge funds, etc.) and customize them for their staff or build new applications out of existing web services, from providers such as Salesforce.com and Xignite or internally developed. All Pyxis software runs on BlackBerrys and Windows Mobile devices.
In the demonstration, it looked fairly easy to drag and drop pointers to data sources (Pyxis calls them entities) from Salesforce.com, such as a call to retrieve a client list or hot-prospect list, and add them into an existing application. Christy says any SOAP-based web services can be combined to create appications in Application Studio, no matter what platform they're built on. Even non-standard web services can be incorporated, Christy says, once a simple API is written to accommodate them. In a helpful feature, existing applications and workflows can be copied and modified for new sets of users.
This ability to quickly craft new mobile applications using existing software components should be popular among firms that want to let investment bankers, financial advisors and others view useful information on the go.
Posted by Penny Crosman at 11:36 AM
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