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    • Wall Street & Technology: Blog
    subscribe November 16, 2007

    optionsXpress Goes to the Mattresses

    A couple of days ago, I posted about how Fidelity reps made some hay from E*TRADE's troubles. Now, another firm has sent an interesting marketing email to clients.

    We received the following message from optionsXpress' CEO this week:


    Photo Sharing and Video Hosting at Photobucket

    This is certainly a powerful message and it shows an opportunism that we have not seen from many brokerage firms lately.

    Posted by Michael Ellison at 09:25 AM



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