Profile of Rajat PahariaFounder & Chief Product Officer, Bunchball
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Rajat Paharia is the founder and Chief Product Officer at Bunchball. Widely recognized as the father of gamification, he founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a wide array of companies. Previously, Rajat had built a technology design career at IDEO, Philips Consumer Electronics, IBM Research and ViewStar. Rajat is the also the author of Loyalty 3.0 - How to Revolutionize Customer and Employee Engagement with Big Data and Gamification.
Articles by Rajat Paharia
When you can leverage status, education, and big data to engage your customers, interactions not only become more frequent, but also more productive.
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