Asset Management

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By Tom Coombes, Cognito
By Tom Coombes, Cognito
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Are Banks Using Social Media Effectively?

Wall Street firms are increasingly using social media to communicate with customers and to make trading decisions. But is it working?

Social channels are moving to the forefront of institutions' communications strategies, and a growing number of Wall Street firms are using social data to make better informed trading decisions.

In this video, Tom Coombes, CEO of Cognito, takes a look at whether they are doing this effectively.

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Greg MacSweeney
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Greg MacSweeney,
User Rank: Apprentice
4/16/2013 | 3:56:59 PM
re: Are Banks Using Social Media Effectively?
Banks still have a long way to go when it comes to social media. For starters, the SEC's reluctance (inability?) to issue clear directives creates confusion. That said, there are some banks who are forging ahead with social. Making money off of social, however, is a long way off.
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
4/9/2013 | 4:44:54 PM
re: Are Banks Using Social Media Effectively?
It's interesting to hear that the prospect of FI's using social media to actually make money is not far off. That's a big leap from using the channel primarily for marketing and brand management.
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